Supporting young talent at the highest level is a heartfelt mission for Bernd Reutemann and the team at Trek Future Racing. This internationally oriented mountain bike team is committed to discovering and nurturing young athletes and guiding them to the top of the global MTB scene.
From our very first conversations, we at CUORE could feel their passion – and we’re proud to support this ambitious team as their new official apparel partner on their journey to greatness.
Trek Future Racing: A Talent Factory for Young Athletes
Trek Future Racing is more than just a mountain bike team – it’s a launchpad for young, aspiring athletes who dream of entering the international racing circuit. The goal is not only to provide a professional environment for training and racing but also to create a space where young riders can grow personally and unlock their full potential.
In addition to a structured racing and training program with state-of-the-art equipment, the team places strong emphasis on innovative educational initiatives and, above all, athlete health and long-term development. Too often, elite sports focus only on short-term success – and this is where the Trek Future Racing concept comes in.
These initiatives not only strengthen the technical skills of young riders but also foster their personal development and team spirit – key factors in preparing them for a successful athletic and professional future.
CUORE: Custom Performance Cycling Apparel for the Champions of Tomorrow
With over 30 years of experience crafting high-performance cycling apparel, CUORE stands for premium quality, innovation, and individuality. During a custom fitting session, each rider’s exact measurements were taken – with adjustments made to sleeve, leg, and torso lengths as needed. The result: every piece of clothing is tailored to the athletes’ needs, delivering an aerodynamic fit and maximum comfort both on and off the racecourse.
The new petrol-colored design of the jerseys and bibs not only reflects the team’s performance-driven mindset and professionalism but is also intended to inspire and energize them visually. The athletes loved CUORE’s creative design proposals – and now fans and supporters can also get their hands on the official team collection.
A Shared Vision: Shaping the Future of Cycling
Our partnership is built on a shared mission: to support young talent and provide the best possible foundation for a successful career. The focus isn't solely on athletic achievement, but also on sustainable, personal, and individual growth for each athlete – motivation enough for us at CUORE to be fully committed to this journey.
We’re excited for the upcoming season and can’t wait to see the Trek Future Racing athletes competing around the world in their new CUORE gear. Together, we’re sending a strong message for the future of mountain bike sport – powerful, individual, and full of passion for cycling!
