At Cuore we believe strongly in WBR’s mission to help change lives through the power of bicycles. They have built an innovative and scalable model to distribute specially-designed rugged bicycles and successfully address the need for reliable, affordable transportation in rural areas of developing countries.
The 4th Annual Ride on for World Bicycle Relief presented by Zwift brought together cyclists from around the world to raise awareness and funds for World Bicycle Relief's mission. The event included a weeklong series of rides with some of the world's top cyclists including Jens Voigt, Laurens ten Dam, and other notable riders.
WBR and Cuore partnered to bring the virtual kits, worn by all event participants during the Zwift WBR ride, into the real world. Riders can now show their WBR support with this colorfully fluid kit design.
The limited edition shop enabled worldwide cyclist to ride in apparel that truly will enhance their experience, performance and comfort on the bike. But, it also enabled us to help contribute to the goal of raising $250,000 by donating all proceeds from the shop, up to $10,000, to WBR. These funds will go directly to providing bicycles for students across rural Africa.
We are excited to continue our support of WBR, including doing our part as an apparel supplier by offering these amazing kits a couple more times in the coming year.
Let us know if you have any apparel needs for your event, team or organization: