Allen realized that too many of the pre-packaged sports bars and drinks that were marketed or given to them were laden with artificial ingredients and literally making them sick to their stomach. Eventually, he started making a “secret drink mix” in his kitchen using a recipe with less sugar, more sodium, and no artificial sweeteners, flavors, or colors, with a simple and clean taste created by using real fruit.
“Our mission is simple – to develop and sell food and drinks that taste great, that are made from real ingredients and that solve problems for active people.” – Dr. Allen Lim | Skratch Labs
Soon, word of the "Secret Drink Mix" was spreading fast and it was clear that the demand for their all-natural drink mixes extended far beyond cyclists or endurance athletes to normal active people, hungry for more knowledge and ideas. To meet that demand, Allen put together a team of close friends and they decided to let the secret out by opening a little company in Boulder, Colorado called Skratch Labs.
With a keen eye on branding and design, Skratch Labs updated their design in late 2018 and partnered with CUORE to outfit the worldwide Skratch Ambassador network of athletes. Focusing on running and lifestyle, their new designs for the tops and accessories beautifully mirrored the brand’s already iconic yellow and lime colors used in their products, such as the not so secret any more Sport Hydration Drink Mix.
Experienced in dressing athletes and brands worldwide, we love companies like Skratch Labs. Skratch Labs is founded on perfectly made products that serve a purpose for a range of athletes and enthusiasts. At CUORE we share the same focus and commitment, making it an easy partnership to embrace. Choosing CUORE of Switzerland running and lifestyle gear enables the Skratch family to look sharp and perform, wherever their adventures take them.
Just drop us a note and we’re here to help outfit your team, brand or business with a myriad of options and a truly hassle free process.